Video Marketing: The Future for Brands and Web Marketers

There was time when written posts were enough to capture the interest of your web visitors. And then, there came the adoption of images and other visual contents that began to dominate the internet marketing strategy. Now, the viewing of video has been increasing in the last few years, especially in 2018 and 2019. I dare to tell that the number is not going to go down.

By 2020, it is estimated by Cisco that there will be like a million minutes of video every second on the internet. They also predicted that more than 80% of traffic driven to websites will be influenced by videos. This means that if you really want to improve the value and reputation of your brand plus increase conversion, this type of content production is the one you should consider next year no matter it takes more time and hard work to dedicate. Well, success is expensive, isn’t it?

Bear These Basic Rules in Mind though...

Make It Concise, Precise and Right on Target

This is the first rule. Keep it brief and right to the point. People want to have good reason on why they should finish watching your video. Good promotional video shouldn’t last more than 30-60 seconds max. Even for longer video, you should make it precise and assure that it is worth watching.

Get every second useful for your viewers as the impression you make on your video will be considered as the real face of your brand, establishing your reputation. If you are a new brand trying to conquer your target market, let me tell you that many wouldn’t watch videos longer than 2 minutes, unless it really has interesting story to tell.

Focus on Telling a Positive Story

Instead of just creating a video simply introducing your brand, build emotional bond with your viewers, which could be your next loyal clients or customers. People love touching story that can capture their heart, fill their desire and satisfy their needs. If you are presenting a product or a service, ensure that you include the ethical value and real culture of your business. In addition, tell also the original history of everything, how you began and how you reach to the point where you are now.

Remember not to produce a video that is all about promoting and selling your product or service without good philosophy that has helped you initiate the business in the beginning. Everyone loves stories, but concentrate on positive and valuable storytelling. Accentuate useful information and educative plot.

Get It Optimized for Search Engines

Nowadays, it is futile to upload superb video online without focusing on Search Engine Optimization. With the growth of web communication in the last decade, you will want your video found by netizens easily, considering they are your potential future customers.

This is why you have to use the right tags and keywords when you post your video as search engines have their own algorithms in finding videos when users are searching. By providing coherent description and proper tags related to the content of your video, you are guaranteeing that it can be found easily.

Remember “Call-to-Action” and Share

At the end of your video, put a clear call-to-action message so the viewers know what to do if they are willing to do something after seeing your video. Captivating call-to-action message will make a huge difference to the result. If you design a weak one, you’re going to lose probable opportunities, meaning you’ll lose profits that might come to you. Use active message that will make the viewers act and keep this message clear and visible at the end of your video.

Last but not least, as we have noticed, digital media tools and platforms have developed unlimitedly. Don’t forget to share your video on social media channels like Facebook, YouTube, Instagram, LinkedIn etc. By sharing it there, if viewers love your video, they can directly share it to their social too. This allows their friends or followers to see your video.

So, these are videos 101: content creation basics you can follow to start effective video making. Whether you agree or disagree, let me know leaving your comment below.

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